For most of the web's history, publishers have focused mainly on two audiences: people reading pages in browsers and search engines crawling them. AI systems are now becoming another important consumer of web content. ChatGPT search, Claude, Perplexity, coding assistants,…
There's a new file causing arguments across tech Twitter, SEO communities, and developer forums. It's called llms.txt, and depending on who you ask, it's either the future of how AI systems discover your content — or a complete waste of…
Building a website today feels different than it did a few years ago. You're not just competing with other blogs anymore — you're trying to get noticed by AI models, satisfy increasingly picky search algorithms, and keep your visitors' data…
Look, I get it. WordPress.com is easy. Medium has that clean interface. Substack handles everything for you. It's tempting to just sign up and start writing. But here's the thing nobody talks about: you're building your house on someone else's…
What are you waiting for?